SEO Executive

Job Summary:

We are seeking a detail-oriented and proactive SEO Executive with 3 to 4 years of experience in executing and managing SEO, content, social media, and digital outreach strategies. The ideal candidate should be well-versed in both on-page and off-page SEO, analytics tracking, and social media engagement. This role is integral in driving organic growth, building brand visibility, and supporting content and social campaigns across various platforms.

Key Responsibilities:

• Conduct keyword research & write effective titles and meta descriptions
• Execute on-page SEO and technical SEO including internal linking, site structure, mobile responsiveness, etc.
• Discover trending blog topics through competitor research, search trends, and audience interest.
• Create detailed blog outlines and documentation to share with content writers.
• Publish and format blogs in CMS platforms (e.g., WordPress), ensuring proper use of images, meta tags, schema, and SEO best practices.
• Suggest and develop infographic ideas based on blog topics or data-driven stories to enhance user engagement and link-building efforts.
• Engage on Quora by identifying relevant questions, crafting informative answers, and linking back to relevant site content or blog posts where appropriate.
• Plan and execute link-building campaigns (e.g., guest posting, PR submission, business listing, broken link building, outreach, etc.).
• Plan and execute email marketing campaigns for newsletters, promotions, and other campaigns.
• Monitor and analyze website performance using Google Analytics (GA) and Google Search Console (GSC).

Social Media Activities (Preferred but Not Required)

• Propose creative campaign ideas based on marketing objectives and seasonal trends.
• Develop engaging post concepts aligned with brand tone and content strategy.
• Assist in social media calendar preparation for platforms like Facebook, Instagram, LinkedIn, and Twitter.
• Coordinate with designers and update social media banners and creatives in line with campaign themes.
• Monitor engagement metrics and identify opportunities for boosting reach and interactions.
• Collaborate with the design and content teams to produce multimedia content for various platforms.

Required Skills & Competencies:

• 3–4 years of hands-on experience in digital marketing and SEO.
• Strong knowledge of Google Analytics, Google Search Console, SEO tools (Ahrefs, SEMrush, etc.)
• Familiarity with CMS platforms such as WordPress.
• Proficient in developing content briefs, infographic concepts, and community engagement through platforms like Quora.